Park City, UT · December 26, 2025. Park City is set to host one of its most distinctive winter experiences as Michelob ULTRA introduces the ULTRA Summit powered by TCL — a limited, fan‑forward celebration blending Olympic history, après‑ski culture, and live electronic music.
Designed as Michelob ULTRA’s biggest Team USA celebration to date, the ULTRA Summit will bring together sport, culture, and winter nightlife in a setting built for the slopes and beyond. Through Michelob ULTRA’s Superior Access platform, 21+ fans can enter through February 13 for a chance to attend the exclusive event in Park City, Utah.
A Winter Experience Built Around the Olympic Spirit
At the core of the ULTRA Summit is a curated exhibition of archival items from the United States Olympic & Paralympic Committee, offering a rare look at moments that shaped Team USA’s Winter Games legacy. Highlights include:
- A USA Hockey jersey signed by Miracle on Ice gold medalist Mike Eruzione
- The Olympic Winter Games Salt Lake City 2002 Torch
- A Lake Placid 1980 Olympic Winter Games Gold Medal
The exhibition grounds the event in Olympic history while placing it squarely in Park City — a town with deep roots in winter sports culture.
Après‑Ski Watch Parties & Interactive Activations
Beyond the memorabilia, the ULTRA Summit leans heavily into après‑ski energy. Guests can expect Olympic Winter Games watch parties with enhanced viewing experiences powered by TCL, the Worldwide Olympic Partner for Technology and Innovation.
The experience is rounded out with interactive games, prizes, Team USA gear, and access to Michelob ULTRA and Michelob ULTRA Zero, creating a social atmosphere that bridges daytime slope culture with evening energy.
One of the standout elements for winter sports fans: the return of night skiing, extending the mountain experience well past sunset.
Kygo Headlines a Rare Park City Performance
Elevating the Summit into true event territory is a live performance by Kygo, marking a notable moment for Park City’s winter entertainment calendar. Kygo previously made history as the first electronic music producer to perform at an Olympic Games Closing Ceremony during Rio 2016, making the pairing especially fitting for an Olympic‑themed celebration.
Why the ULTRA Summit Matters for Park City
The ULTRA Summit reflects a growing trend in Park City’s winter scene: brand‑driven experiences that blur the lines between sport, nightlife, and culture. Rather than a traditional concert or watch party, the event positions itself as a fully immersive winter activation — one that feels equally at home on the slopes and in the après environment.
With its mix of Olympic heritage, elevated viewing experiences, night skiing, and electronic music, the ULTRA Summit stands out as one of the most talked‑about winter experiences to land in Park City this season.
What to Know
- Event: ULTRA Summit powered by TCL
- Location: Park City, Utah
- Ages: 21+
- Access: Entry available through Michelob ULTRA’s Superior Access platform
- Entry Deadline: February 13
As Park City continues to evolve beyond traditional ski culture, events like the ULTRA Summit highlight how winter destinations are redefining après‑ski — blending heritage, technology, and music into experiences designed for modern audiences.
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